Free Influencer ROI Calculator
Compute the return on any influencer or creator hire. Enter fee, expected conversions and AOV. See ROI, revenue and payback period before you send the deposit.
This is a hire-now number. Once the creator ships, run the winning video as a TikTok Spark Ad — matched TikTok Ads credit up to $6,000 covers the media spend for free.
Frequently asked questions
How is influencer ROI calculated?
ROI = (Gross Profit − Creator Fee) ÷ Creator Fee × 100. Gross profit is revenue times your gross profit margin.
What is a good ROAS on influencer marketing?
3× to 5× ROAS is a healthy hire. Below 1.5× and the fee is too high or the audience is misaligned.
Should I include the ad spend on Spark Ads in the ROI?
No — spark ads are a separate line item. Use the TikTok Ads ROI calculator for that leg.
You pay $500, TikTok drops in $500 of matched ad credit, and your account runs $1,000 of media. Same funnel, roughly double the volume, 10.80× out-of-pocket ROAS on $45 orders.