Free UGC Pricing Calculator
What should a UGC video cost? Enter length, usage rights and creator tier. Get a fair market rate for TikTok, Instagram, and paid-media UGC in seconds.
UGC prices scale non-linearly with usage rights. Organic-only is cheap; 6-month paid rights adds 90% to the base fee. Model the deal here first, then hire the actual creator on CloutIQ for free — no platform commission on either side.
Frequently asked questions
What's a fair rate for a TikTok UGC video?
Micro-creators (10k to 100k followers) charge roughly $200 to $400 for a 30-second organic-only video. Add paid-usage rights and rates double.
How are usage rights priced?
Roughly +15% per month of paid usage. A creator giving you 6 months of Spark Ad rights should charge 90% more than an organic-only fee.
Does CloutIQ take a commission?
No. CloutIQ is free for brands and creators. Payment is direct between the two parties.
You pay $500, TikTok drops in $500 of matched ad credit, and your account runs $1,000 of media. Same funnel, roughly double the volume, 10.80× out-of-pocket ROAS on $45 orders.